ICA and King came to Stopp Interactive with the idea of doing (fake) live broadcasts from a ICA store in Norway. The idea was to put two of the main characters from the commercial in a broom cupboard for two weeks. They would not be allowed to leave the room and they where online 24/7.

We stored all video clips in a database and created an experience where the user thought that we were sending live feeds. We had numerous clips that played automatically depending on what day and what time of day the user arrived to the site.

There was also a voting function were users could vote for which foods ICA should put a discounted price on. The campaign was backed up with an extensive TV broadcast campaign.