Nike · Running
Stopp worked on 3D and VFX on this Nike spot entitled “Nike Running: Paul Tergat spot online” for Wieden + Kennedy Amsterdam.
The commercial is a follow-on from the successful print campaign that W+K/Amsterdam and Nike launched in 2005. The campaign takes an educative look at how the body works and how Nike’s holistic knowledge of anatomy allows the design of great products. In the spot, Marathon World Record holder Paul Tergat takes us on a guided tour of a virtual human body. Along the way he shows us how wearing the correct jacket can mean more time running and less urinating.
