Stopp built the “Let’s Do This” experience together with Goodby Silverstein & Parters. The engine is a social game that lives online as well as on iOS and Android mobile apps. To play the game and possibly win a Sonic, users can document themselves taking on challenges, from participating in a sporting event to working out in a grocery store.  Players share their accomplishments on the “Let’s Do This” site or app, compete to earn badges, and accumulate points. Users are also encouraged to share videos and photos on their personal social media pages.

Check out the site: http://letsdothis.com/